Raúl Alba is a Director of Product Management at Avid, where he leads the solution driven initiatives for Enterprise customers. With 20 years experience working in the broadcast market designing and implementing enterprise workflow solutions, Alba has a 360-degree view of the media business and technology landscape. A frequent conference presenter, Alba offers valuable insights as to challenges the industry faces and the emerging technology that broadcasters can embrace to succeed. Known for his outstanding people and language skills, Alba is a well-recognized thought leader in the area of graphics and news workflows.