A technology innovator with 17 years of experience in the sports and media industry, Chris is skilled in merging company vision with technology to harness efficiencies across the workforce. Best known for his work at NASCAR, Chris has designed a premier asset management workflow built around an Open Architecture allowing NASCAR to ingest their entire media library dating all the way back to 1913. This ever-growing 15 PB archive has been the backbone of NASCAR Productions, aiding in the creation of content viewed in more than 127 countries and territories across the globe. The speed of the system is second to none having allowed NASCAR to win several Sports Emmy's in the 'Live Event Turnaround' category.

More recently, Chris has restructured the technology for the International Motor Sports Association (IMSA), a sibling company to NASCAR, with the creation of the 'BOSS' system. With a goal to reduce the amount of paperwork and errors, Chris and his team worked across multiple departments to build a single-pane web application, transforming how teams communicate within the organization. Since its inception, BOSS has been adopted throughout the organization, allowing for better efficiency and accuracy. The system continues to evolve as it is now powering data feeds for authenticated 3rd parties as well as IMSA.COM and the IMSA Mobile application.

Chris is a renowned speaker, having delivered presentations to the Sports Video Group (SVG), National Association of Broadcasters (NAB), International Broadcast Convention (IBC), Microsoft Build, Microsoft Ignite, Society of Motion Picture and Television Engineers (SPMTE), and The United States Library of Congress. His personal approach to his presentations brings simplicity to complex topics allowing audiences to learn and contribute to the conversation.