David Sarnoff Medal
Retired, Triveni Digital
The David Sarnoff Medal, established in 1950 and sponsored by SRI International, honors the recipient by recognizing outstanding contributions to the development of new techniques or equipment which have contributed to the improvement of the engineering phases of television technology, including large-venue presentations.
The 2020 David Sarnoff Medal is awarded to Rich Chernock, for his contributions to the development of the ATSC 3.0 Digital Television Standard, now being widely implemented and deployed throughout the U.S. Dr. Chernock has also contributed significantly to the development of numerous standards for broadcast, cable, and IPTV, including ATSC 3.0, ATSC 2.0, and Stream Monitoring among others. He holds nine patents on DTV in the fields of data broadcasting, interactive television, and electronic commerce.
Dr. Chernock is retired from his position as Chief Science Officer at Triveni Digital. He now has the time to pursue interests that were hard to fit in previously – including music, reading, and electronics as well as spending more time with family.
Dr. Chernock was previously chairman of the Advanced Television Systems Committee (ATSC) Technology Group on ATSC 3.0 (TG3), Technology and Standards Group (TG1) and the AHG on service delivery and synchronization for ATSC 3.0 – as well as many other leadership roles in ATSC. He contributed to numerous standards in SMPTE, SCTE, ATIS and MPEG.
He is still active in IEEE BTS and serves as the Distinguished Lecturer Chair.
Dr. Chernock is a recipient of the ATSC Bernard J. Lechner Outstanding Contributor Award, the NAB Engineering Achievement Award (Television) and is an IEEE Fellow.
In another life, he used transmission electron microscopy to study materials characteristics for advanced ceramics packaging and semiconductor technology at IBM. His ScD was from MIT in the field of nuclear materials engineering.