Barbara Lange joined SMPTE as Executive Director in January 2010. Founded in 1916, SMPTE is the global professional association that supports the technical framework and professional community which makes quality motion imaging available to consumers in a variety of media formats. Ms. Lange’s portfolio includes executing on the SMPTE Board of Governors’ strategic vision and to ensure the Society’s continued relevance in an ever-evolving media ecosystem. Under Ms. Lange’s leadership, membership has grown by more than 30% globally, more than 200 leading-edge industry standards have been published -- including industry game-changers such as Interoperable Master Format (IMF), High Dynamic Range (HDR), and Video Over IP -- and the Society has educated thousands of professionals on critical technical topics. Today, Ms. Lange’s focus is implementing a 3-year strategic business plan that will further SMPTE’s visibility and relevance with an emphasis on attracting a younger and more diverse membership demographic. In 2015, Ms. Lange led the acquisition of the Hollywood Professional Association (HPA), a leading trade association focused on the application of technology in the creation, distribution and consumption of professional media content; she now also serves as HPA Executive Director. Ms. Lange holds a BA in Chemistry and German from Washington and Jefferson College and completed the Executive Development Program at the Kellogg School of Management at Northwestern University. Prior to joining SMPTE, she held executive roles in scholarly publishing at highly respected organizations including Springer-Verlag and the Institute of Electrical and Electronics Engineers (IEEE). Ms. Lange has been recognized by IEEE, Washington & Jefferson College, and honored with TVNewscheck’s 2020 Women in Technology Award for her role in “making a difference in the media industry”.