Barbara Lange joined SMPTE as Executive Director in January 2010. Founded in 1916, SMPTE is the global professional association that supports the technical framework and professional community which makes quality motion imaging available to consumers in a variety of media formats. Ms. Lange’s portfolio includes participating in, and executing on, the SMPTE Board of Governors’ strategic vision to ensure the Society’s continued relevance in an ever-evolving global media technology ecosystem. Under Ms. Lange’s leadership, membership has grown by more than 30%, more than 200 leading-edge industry standards have been published -- including industry game-changers such as Interoperable Master Format (IMF), High Dynamic Range (HDR), and Video Over IP -- and the Society has educated thousands of professionals on critical technical topics. Today, Ms. Lange’s focus is implementing a 3-year strategic business plan that will further SMPTE’s visibility and relevance with an emphasis on attracting a younger and more diverse membership demographic while expanding its technology brief. As a part of this effort, in 2020, the Society launched a new brand image. In 2015, Ms. Lange led the acquisition of the Hollywood Professional Association (HPA), a leading trade association focused on the application of technology in the creation, distribution and consumption of professional media content. Ms. Lange holds a BA in Chemistry and German from Washington and Jefferson College (Washington, PA), and completed the Executive Development Program at the Kellogg School of Management at Northwestern University. Prior to joining SMPTE she held executive roles in scholarly publishing and product management including at the IEEE, the world’s largest technical professional association. Ms. Lange has been recognized for her leadership by Washington & Jefferson College, the IEEE, StudioDaily50, and the TVNewscheck 2020 Woman in Technology Award for her role in “making a difference in the media industry”. In 2021, she has been honored by TVB Europe as a 2021 Technology Leader to Watch and by Broadcast & Cable with 2021 Tech Leadership Award.