Ricardo Rodrigues is the Head of Business Development, Americas, at Telstra Broadcast Services. Ricardo works closely with American sports and media companies to take their content to global markets, and to bring international content back to the Americas, with a focus on high value and live content. Before joining Telstra, Ricardo worked at Electronic Arts (EA), where he led Business Development for the Competitive Gaming group, executing media rights partnerships for FIFA and Madden esports events with broadcasters such as FOX Sports, ESPN and The CW. Prior to this, Ricardo held Business Development and Strategy roles at NAGRA, Nokia and Warner Bros Entertainment.