In the late 1990s, Mr. Devlin had a dream that File Based working could be better. He started a small UK project that became a big EU project that became a global effort that became SMPTE’s MXF format. MXF was SMPTE’s first big software standard and as our media world moves towards software services and away from hardware infrastructure, Devlin feels that SMPTE’s standardization processes and procedures need to keep up with those changes. The fine balance between “Do it fast” and “Do it right” needs to be respected while simultaneously preserving SMPTE’s reputation for quality standards that meet the media industry’s needs. Bruce has served as both the EMEA, Central and South America Region Governor and the UK Region Governor of SMPTE. Working with the UK Region to deliver a huge program of quality meetings, it has become clear to him that SMPTE is primarily a membership organization whose standards activities act as a technical compass for the direction of the media industry. As Standards Vice President and participant in the recently announced SMPTE–DPP B-IMF work, Bruce hopes to show that SMPTE is not just a home for that work, it is THE home for that work.