IPMX is an AV over IP standard for the ProAV market based on the SMPTE 2110 and NMOS set of open standards and specifications. This provides a solid, battle hardened foundation. IPMX then builds on top of this foundation to fulfill the requirements of ProAV customers. One common misconception is that SMPTE 2110 is over designed for most ProAV use cases, and as such will result in unnecessarily complex and expensive solutions. This presentation will highlight some of the unique characteristics of IPMX that enable cost effective and simpler solutions to be achieved.