Cinema technology shows no signs of slowing down, with continual breakthroughs in immersive audio, image, motion, interactivity, mixed reality and more. This however is balanced against continuing existential threats from audience viewing habits, disruptive business models, collapsing windows and streaming platform competition. Cinema has always weathered the storm of consumer technology advancement and creatives pioneering in the art of motion picture, but what lies ahead for cinema in the near and more distant future? This unmissable keynote will explore the next phases of evolution of cinema both technically and creatively, and what this means for the audience of the future.