Speakers in this session will include: - Bill Mandel, Samsung Research America: TV maker perspective - need for Smart or AI-assisted encoding; AI ScaleNet one approach; results - Stephan Wenger, Tencent: End User perspective - Overview of standards status; opinion on best use cases for each codec - Mickael Raulet, Ateme: Encoder company perspective - status on codecs with a strong focus on codec performance and on VVC realistic implementation results The 8K Association is organizing almost 6 hours of seminar content to discuss the many aspects of the 8K ecosystem. This ecosystem continues to evolve but some questions and challenges remain. This special seminar is designed to bring together key experts in the 8K value chain to talk about their experiences with 8K, what they like, and what can be improved. The goal is to provide a solid understanding of the state of development of 8K technology and applications so listeners can decide if they should consider aspects of an 8K workflow and when to adopt it.