Keynote: Blockchain in Media -- Just-in-time Asset to Exhibition for Premium Content
Date & Time
Tuesday, November 10, 2020, 6:45 PM - 7:15 PM
Michelle Munson
This session discusses a new novel Just-in-Time supply chain approach for streaming and servicing film and TV catalogs direct from their source assets for sales, licensing, and ticketed direct exhibition. The approach has been recently used to stream private global exhibitions of films such as Bill & Ted Face the Music and Wolf of Snow Hollow in 4K/HD to browser, smartTV and mobile platforms with individualized secure watermarking, DRM and secure individual tickets, direct from source asset with no intermediaries via a new platform. Neither cloud nor CDN, the Eluvio Content Fabric platform allows content providers to manage and distribute video content directly from source as on-demand streaming, live streaming, and dynamic sequences, and without the use of any separate transcoding service, content distribution service, or aggregation service, and without creating file copies. An embedded blockchain ledger, contract-backed content, and just in time composition of media and metadata enable personalization, rights control and monetization of the content.


Technical Depth of Presentation
Fundamental application of blockchain technology in media
What Attendees will Benefit Most from this Presentation
Technologists, engineers, CTOs, and executives overseeing digital asset management, security, and distribution
Take-Aways from this Presentation
* Use of blockchain technology in media access & distribution * Case study examples of ticketed movie screenings using blockchain technology * Use of blockchain to create secure identities that can be used to support live fan experiences