SMPTE Storytellers: Lee Hunt - Do Television Networks Have Souls? - A story by Lee Hunt
Session Type 2020
Video On Demand
Something unusual happened at the broadcast and cable networks in the first quarter of the COVID-19 pandemic. They dedicated an unprecedented amount of their airtime to inform, comfort, and help viewers find some escape. Across more than 50 networks, a unique set of qualitative and quantitative patterns emerged. This is a story of lessons learned in a time of social and industry upheaval.