The Immersive Digital Experiences Alliance (IDEA) is a non-profit industry alliance working towards developing a family of royalty-free technical specifications that define interoperable interfaces and exchange formats to support the end-to-end conveyance of immersive volumetric and/or light field media.
What’s New in Immersive Tech (Q1 2023) One thing we can say for certain, 2023 did not get off to a slow start. The first quarter saw a plethora of new products and technology releases in the immersive space. Here’s a quick rundown of some of the things that got our attention. Canon continued in[...]
Another Milestone in the Development of Immersive Experiences: NeRF Goes Commercial with McDonald’s and Karen X Cheng
March 2, 2023 | No Comments
A shout out to McDonald’s (yes, the hamburger joint) for kicking off the Lunar New Year in January with something really new in terms of mainstream use of an emerging technology for immersive experiences. The company launched a 30-second spot developed by the artist Karen X Cheng that employed NeRF technology to create a 3D[...]
Happy Holidays from IDEA!
December 20, 2022 | No Comments
December 2022 Best wishes for an Immersive Holiday, from IDEA As we head into the Holiday Season, the IDEA team sends our warm wishes to your and your family for a restful and joyous holiday break. While we are passionate about immersive media, including the Metaverse and advanced light field and holographic displays, this is[...]
ALLIANCE MEMBERS
OUR GOAL
IDEA brings together the multimedia, movie, television, broadcast, mobile, cable, manufacturing, and interactive gaming ecosystems, comprising content creators, content distributors, consumer electronics manufacturers, professional equipment manufacturers and technology companies. Working toward a common goal to develop a family of royalty-free technical specifications that define interoperable interfaces and exchange formats to support the end-to-end conveyance of immersive volumetric and/or light field media.
JOIN THE ALLIANCE
IDEA is the Immersive Digital Experiences Alliance – a group of like-minded technology, infrastructure and creative innovators working to facilitate the development of an end-to-end ecosystem for the capture, distribution, and display of immersive media.
What’s New in Immersive Tech (Q1 2023)
April 11, 2023 | No Comments